“The best way to explain a Brazilian Blowout,” Shlomit explains, “is that we coat the cuticle of the hair with a high dose of amino acids, creating a protective layer around the cuticle that will smooth out all the frizz.” Unlike processes that use chemicals to get the hair straight — there’s no shortage of horror stories and cautionary tales on the Internet about “formaldehyde” treatments — the Brazilian Blowout doesn’t mess with the natural texture of your hair, it just smoothes it out, and makes curls softer and easier to manage.
Brazilian Blowout ZERO is the most innovative and effective professional hair smoothing treatment in the world. Brazilian Blowout ZERO is formulated with a breakthrough Plant-Derived KeraSafe Bonding System. This bonding system releases 0% Formaldehyde before, during or after the in-salon smoothing treatment. The process actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, conditioned hair with radiant shine. The process does not completely straighten the hair rather it leaves the hair with plenty of volume and body. The hair can still be styled as curly or wavy hair.